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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings). And now, of course, UberSocial, Bill’s latest project.