Rebranding Should Be Driven By Growth, Not Desperation
InfoChachkie
FEBRUARY 10, 2014
Research In Motion''s (RIM) rebranding effort earlier this year is a classic example of a company attempting to overlay a new brand onto a misguided strategy. dotbomb crash, we abandoned the technical support marketplace and began licensing our screen-sharing technology. A Band-Aid On A Gushing Artery.
Let's personalize your content