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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

Research In Motion''s (RIM) rebranding effort earlier this year is a classic example of a company attempting to overlay a new brand onto a misguided strategy. dotbomb crash, we abandoned the technical support marketplace and began licensing our screen-sharing technology. A Band-Aid On A Gushing Artery.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

Fortunately the Web doesn’t stand still and a great deal of research and development continues to go into evolving the mechanics of today’s online social universe. Of course, in terms of how it will impact us at home and ultimately in business, as we’ve seen with Enterprise 2.0, Dion Hinchcliffe Get Enterprise Web 2.0

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