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CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above. This piece originally appeared in the Wall Street Journal: [link]. Cost Per Vistor.
CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above. This piece originally appeared in the Wall Street Journal: [link]. Cost Per Vistor.
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