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One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: At its root, it's pretty simple.
It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Part of that is transition into paid content. A year ago, we were around 3.5
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