CTO Coach Customer Reference Report 
Both Sides of the Table
JULY 1, 2010
As your organization grows and you hire senior staff where you are no longer managing every employee directly the issue of how to manage people that are not your “direct&# reports arises. Dipping: As a decision maker you rely on information being passed to you by the people who report to you.
SoCal CTO
JULY 23, 2012
I seem to encounter a lot of people who want to attach a CTO label to me as I'm the only programmer on the founding team of three. While I do fill that role at the moment, I'm a little hesitant to refer to myself as a CTO as we still haven't launched a product, acquired a single user, or turned or a penny in profit. Accounting?
SoCal CTO
FEBRUARY 10, 2016
I find myself sending it to startup founders all the time – maybe just slightly less than Free Startup CTO Consulting. To get us started and to grossly oversimplify performance, conceptually we can think about the system as consisting of the following elements that I’ll refer to throughout the post. Complex reports?
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