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How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. I like to get a mix of people who have reported to the candidate, whom the candidate has reported to (2x) and peers.

Startup 302
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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

Customer 243
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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260
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Do you take those loyal, key customers for granted?

Berkonomics

Especially in your growing company, you are drawn into daily process issues by all of your direct reports, often responding to questions and problems, leaving little time for strategic thought. And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Find the pain.

Customer 120
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Are you meeting your customer’s expectations?

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. Greatly exceed expectations at all costs. What if my resources are limited?

Resource 156
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Report: eHarmony Eyes Job-Matching Service

socalTECH

It''s not infrequently that we''re pitched by a startup saying they are the ''eHarmony for X'', referring to the Santa Monica-based online dating and relationship site''s reputation. A report today says that the online dating site plans to launch its own, career service by the second half of the year.

eHarmony 174
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Keep constant contact with key customers.

Berkonomics

Especially in a growing company, the CEO is drawn into daily process issues by all of his or her direct reports, often responding to questions and problems, leaving little time for strategic thought. And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers.

Customer 159