CTO Coach Demand Design Pricing 
Both Sides of the Table
FEBRUARY 7, 2013
I acted as the occasional mentor, advisor and coach to Ethan. Ethan recruited a great team of people to help build this proposition including Lisa Robinson running marketing and Rahul Thathoo as CTO who have been working tirelessly for the past year. I think it’s a beautifully designed site and product.
Both Sides of the Table
OCTOBER 30, 2014
Meredith came to see me along with the CTO Marc Berte. Was there consumer demand? If electricity could be transferred like WiFi but as safe as a soundwave we use on pregnant women’s bellies and at a price-point that was attractive this is a multi-billion market. No brainer. Could we produce this at cost?
SoCal CTO
MARCH 11, 2013
They may wonder if it can be built technically, but I (or other CTOs) can answer that question without building any code. Cases Where a Mockup is Not Enough There are a few cases where mockups or clickable prototypes may not be enough: Usability, interaction design, etc. Investors demand more than that.
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