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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). a social networking site for families), where the Yammer technology was developed.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And we wanted a head of global marketing. Because I am true to the hiring practices I preach, I wanted a strong exec who would “ punch above their weightclass ” by taking a job they hadn’t yet done but would hugely aspire to and thus work harder to out perform. The company was called Red Beacon. Nice sweep!

CTO Coach 359
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How Kaleo Is Tackling Enterprise Knowledge Sharing

socalTECH

He's now hard at work at a new company, Kaleo, which is tackling the enterprise, knowledge sharing market�and already has an impressive list of Fortune 500 customers. He had 5,000, B-to-B marketers across various divisions of GE, and they really never were able to help each other. There were things like Yammer, Jive, and all that.

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On Leadership, Teams, Success & Happiness

Both Sides of the Table

Some investors are team focused, others market focused, others seems to look for product / market fit. Only then can I even care about product, market or their nebulous “fit.&#. It’s my belief that through exceptional leadership you attract great teams that do more than the sum of the parts.

CTO Hire 363