Custom Development Google Organization Patents 
Both Sides of the Table
APRIL 15, 2010
plus a large settlement on patent disputes paid from Google) so Bill did well on it. Google had huge destination traffic. Google monetized this with AdWords (ads on their home page). So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. Overture sold for $1.6
Both Sides of the Table
MARCH 11, 2011
Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. That gave Google a huge cost advantage.
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