Custom Development Idealab Paid Search Yahoo 
Both Sides of the Table
APRIL 15, 2010
It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. Because GoTo.com was his idea. Overture sold for $1.6 But bill is a BIG idea guy.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! Some IdeaLab successes / brand names aside from Overture & CitySearch?
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