Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency.
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