Customer Demand Marketing Offshore 
socalTECH
DECEMBER 11, 2009
Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Middle Market Investment Banking. Helping entrepreneurs succeed. The City of Glendale (www.thinkglendale.com). Need office or Tech Space? Think Glendale.
Startup Professionals Musings
OCTOBER 13, 2019
This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
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Startup Professionals Musings
JULY 18, 2022
This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
Startup Professionals Musings
OCTOBER 13, 2012
This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
Startup Professionals Musings
NOVEMBER 8, 2017
This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
Startup Professionals Musings
JUNE 12, 2022
Outsourcing and manufacturing “offshore” have become the norm. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition.
Startup Professionals Musings
APRIL 18, 2015
This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).
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