Getting Started with a Two-Sided Market Business
SoCal CTO
JANUARY 31, 2011
Coming back with no matches is not a very satisfying result and you generally will lose customers that you may have even paid to acquire. In fact, if you do both, it’s called a Zig-Zag strategy. A really great example of this is described by Steve Rentoid in Inventing Demand. Do you need real-time response? He would put up ads.
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