Customer Design Framework White Paper 
Both Sides of the Table
JUNE 13, 2013
I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This is a very important to do when you first start a company.
TechCrunch LA
MARCH 17, 2019
In many ways, this was like all the other Tesla events I’ve attended: the pumpy music and mood lighting, the designed-to-inspire kick off video, the Tesla superfans (pictured below), and the long lines for a brief test ride. Some companies were already operating these services; this action created a regulatory framework.
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