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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Artist: Kennedy.

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5 Tips For Attracting Female Customers

Tech.Co

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

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Tx Zhuo On LA's Newest Venture Fund, Fika Ventures

socalTECH

But, if you think about a business, as it scales, you end up collecting lots of data, and important data on your customers, including from different data sources. Tx Zhuo: I think, where we feel today where there are lots of opportunities, is that businesses are not fully leveraging the data within their businesses.