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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. Underpromise, Overdeliver.

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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. These two ads showed how disconnected from their customers these once industry leaders have become.

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Interview with Eric Frankel, StarGreetz

socalTECH

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It literally lets them talk to their customers in a never-before way, on a one-on-one basis. Based on those three inspirations, I wanted to build a company that allows brands and celebrities to speak to their customer in a unique manner.

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Are You an Entrepreneur?

InfoChachkie

Excel at classes that interested you and perform poorly in those which did not. If your character cracks under the heat of a startup, your stakeholders will feel cheated, just like the ceramic customers in ancient Greece. Hubris might be an entertaining trait for an entrepreneur in a Hollywood movie.