Should You Blog? (yes, and here’s how …)
Both Sides of the Table
MARCH 8, 2010
Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. That way people who want to get your blog by RSS and/or email can do so.
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