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How to Measure & Track Marketing

Jason Nazar

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. d) What percent of your carts/free trials convert into paid customers?

article thumbnail

How to Measure & Track Marketing

Jason Nazar

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. d) What percent of your carts/free trials convert into paid customers?