socalTECH

JANUARY 14, 2010

Santa Monica-based TrueCar , the spinout of Zag Automotive which provides data on new car pricing, said today that it has partnered with automotive online marketing firm HomeNet Automotive. According to TrueCar, it will delier new car pricing data and information to HomeNet's Inventory Online Internet Marketing Suite.

Truecar 140

Truecar Zag Santa Monica Pricing 140

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. In fact, if you do both, it’s called a Zig-Zag strategy. Let’s take a particular example: eHarmony of jobs.

eHarmony 204

eHarmony Marketing Startup Zag 204

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. In fact, if you do both, it’s called a Zig-Zag strategy. Let’s take a particular example: eHarmony of jobs.

eHarmony 196

eHarmony Marketing Startup Zag 196