Remove Customer Remove Marketing Remove Truecar Remove Web
article thumbnail

Bolstering the Partner Ranks at GRP

Both Sides of the Table

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

article thumbnail

How to Develop Your Fund Raising Strategy

Both Sides of the Table

I’ve raised in boom markets and when everybody thought the Internet was a fraud. These include building products, recruiting, managing your finances, marketing, selling, getting feedback from customers and … fund raising. You’re meeting people who can give you market insights and information.

Develop 366