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TrueCar Powers New HyreCar Auto Buying Program

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Santa Monica-based auto buying program operator TrueCar announced this morning that it has inked a partnership with Los Angeles-based HyreCar, to power an online auto marketplace for HyreCar. Financial details of the partnership were not announced.

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TrueCar Updates Dealer Outreach Initiative

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Santa Monica-based TrueCar --which has been in the midst of extending the olive leaf out to car dealers put off by its pricing pressure--said it has updated its "Dealer Pledge" initiative, improving its efforts to address concerns of its dealers. TrueCar posted the updated pledge online. READ MORE>>.

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TrueCar Links With HomeNet

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Santa Monica-based TrueCar , the spinout of Zag Automotive which provides data on new car pricing, said today that it has partnered with automotive online marketing firm HomeNet Automotive. According to TrueCar, it will delier new car pricing data and information to HomeNet's Inventory Online Internet Marketing Suite.

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How You Know You’ve Got the Right Startup Model?

Both Sides of the Table

If you’ve watched any industry in the last 20 years where technology has begun to transform how the industry works the results are always predictable driven by what Clay Christensen appropriately called “ The Innovator’s Dilemma ” (one of the most influential books that changed my thinking about markets).

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What Mattered In 2010: Scott Painter, TrueCar

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Today, we share the thoughts of Scott Painter the CEO and founder of TrueCar , as well as a number of other successful firms and startups in Southern California. At a more simple level, what Steve Jobs and the iPad has done, has totally changed how we as a business communicate with our customers. Don't hire brilliant jerks.

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How Fair, Scott Painter's New Startup, Is Creating A New Model For Car Ownership

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Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. How did you decide to tackle this particular area of the market?

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Beware of Ballers on a Budget

Both Sides of the Table

I researched the pricing of the car at TrueCar – not because we’re an investor – but because it gives you complete price transparency over what other people in your area paid for a car. “Invoice price” is an equally meaningless marketing tool. . But I digress. Sell stuff. That makes no sense.