Remove Customer Remove Mentor Remove SEM Remove Web
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I acted as the occasional mentor, advisor and coach to Ethan. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. The company was called Red Beacon. So there you have it.

CTO Coach 359
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. I call this “marketing futures.&#

Marketing 380