Customer Pricing Software Review Truecar 
socalTECH
OCTOBER 9, 2012
TrueCar , the Santa Monica-based provider of auto buying and pricing software, is powering another online vehicle purchase service with a deal with Regions Bank , the company said today. Financial impact of the deal was not disclosed. READ MORE>>.
Both Sides of the Table
FEBRUARY 9, 2013
I researched the pricing of the car at TrueCar – not because we’re an investor – but because it gives you complete price transparency over what other people in your area paid for a car. “Invoice price” is an equally meaningless marketing tool. As many air bags as possible. But I digress.
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