Demand Entrepreneur Idealab Writing 
socalTECH
JANUARY 18, 2011
We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. Some IdeaLab successes / brand names aside from Overture & CitySearch? Overture (Goto.com).
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