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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott left the company, which eventually IPO’d and became Internet Brands. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Current round: $4. Total raised: $6.0mm.

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