frugal-is-as-frugal-does 
InfoChachkie
JUNE 25, 2009
This is a reposting of a ‘classic’ popular post. Johnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). He was a master at encouraging jurors to disregard facts and base their legal verdicts on emotions and conjecture. Substance Over Form.
InfoChachkie
MAY 16, 2011
Fallacy: AdVentures tend to evolve once you begin speaking with pesky customers and demanding partners. Thus, follow the guidelines outlined in IP – Worthless To A Startup and only spend significant time and effort protecting your intellectual property when it is clear what you are trying to protect.
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