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Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. As you know, Justin’s is 8-15 year-old girls and he built his music & persona around this demo. I know what you’re thinking – link bait title, right?
How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics. SEO is seldom “free.”.
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