Design Entrepreneur SaaS Technical Advisors 
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. ” F**k.
Both Sides of the Table
JULY 5, 2010
The conversations bleed into the sales messages the next time, they wend their way into software designs and form the plan of attach against competition. I often advise these CEOs to make the tough choices early in the company’s history – either move up North or build your tech team in LA. What about offshoring?
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