Remove Develop Remove Internet Brands Remove Paid Search Remove Patents
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

If it worked in the Yellow Pages, why not on the Internet? So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. We talked about patents.