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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. Ace Metrix is headed by Peter Daboll.

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I spent almost 20 years at Chiat/Day advertising, and ran major brands such as Apple, Nissan, and Disney, and did new business development. I always yearned for better metrics to allow our customers to make better decisions.