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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures.

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Interview with Brian Garrett, Crosscut Ventures

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Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. We spent six plus years at a local firm, Palomar Ventures, doing Series A and Series B investments.

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I always yearned for better metrics to allow our customers to make better decisions. We knew we were onto something big, and starting knocking on VC doors because we realized if we wanted to syndicate our data, we needed the investment.