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OpenX Launches Ad Forecasting System

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Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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OpenX Names GM

socalTECH

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Hits Profitability, Nears $100M In Annual Revenues

socalTECH

Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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OpenX Gets $10M

socalTECH

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. OpenX's software and services are used by online publishers to serve up web ads; the firm also recently launched its own ad marketplace.

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. Tim, first off, for our readers who haven't heard of OpenX, explain what you provide to the market? Tim Cadogan: At its root, it's pretty simple.

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OpenX Launches Professional Services

socalTECH

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites.

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