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Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?

InfoChachkie

However, they clearly have a long term impact on the customer’s overall satisfaction and thus their propensity to purchase additional products in the future. When Expercity (creator of GoToMeeting, acquired by Citrix) was competing with Webex in the early days of screen sharing, Webex did something brilliant. Car Door Slam Features.

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