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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

You are going to “study” the details before making a decision. Kai taught me that the key metric to whether a sales process is going well is “engagement.” Sending the docs via email is less friction than making people come to a data room. and then asking to take a brochure home with you. Yeah, sure.

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