SMCLA: Google Analytics Recap and Video
Tech Zulu Event
MARCH 1, 2010
Where they go wrong is focusing on the goal behaviors such as “collect an email” or “add an item to the shopping cart” all the way to “spend $10.00 to buy my eBook”. That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume).
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