What the Past Can Tell Us About the Future of Social Networking
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. No prizes for guessing … there’s ALWAYS a second act in technology. They controlled distribution to the masses.
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