I Haven’t Seen A Startup Yet Thrive Without Marketing
Startup Professionals Musings
DECEMBER 5, 2021
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.
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