Startup Professionals Musings

SEPTEMBER 17, 2021

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it’s more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business.

Sales 139

Sales Training Startup Customer 139

socalTECH

SEPTEMBER 17, 2021

Los Angeles-based digital performance advertising company Ad.net announced this week that it has named Brandon Caudill as the company's new Senior Vice PResident of Business Development. The company--which serves brands and agencies--said that Caudill was previously an early employee at ZergNet. Ad.net is led by CEo Jon Waterman and backed by Clarion Capital Partners.

Advertising 113

Advertising Los Angeles Capital Develop 113

L.A. Business Journal

SEPTEMBER 17, 2021

Individual investors include Bono, Kerry Washington, Tom Brady and Reddit co-founder Alexis Ohanian.

Platform 130

Platform 130

socalTECH

SEPTEMBER 17, 2021

Los Angeles-based live shopping streaming marketplace operator Whatnot said on Thursday that it has raised $150M in a Series C funding. The funding came from Andreessen Horowitz, YC Continuity, and new investor CapitalG, along with angel investors Andre Iguodala, Logan Paul, Gokul Rajaram, and Nilam Ganenthiran. Whatnot offers up a live stream shopping platform and marketplace aimed at collectors and enthusiasts.

Los Angeles 113

Los Angeles Platform Sites Funding 113

Advertiser: Aggregage

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

Company

socalTECH

SEPTEMBER 17, 2021

Santa Monica-based direct-to-consumer brand Outer, which sells outdoor living furniture and related products, has raised $50M in a Series B funding round, the company said this week. The funding was led by Capital Today, and also included Tribe Capital, C Ventures, TRAC VC, and Upfront Ventures plus Sequoia Capital China, Mucker Capital, Mantis VC, Unpopular Ventures, and Reimagined Ventures.

Funding 113

Funding Santa Monica Venture Capital Capital 113

socalTECH

SEPTEMBER 17, 2021

Los Angeles-based secondhand, luxury fashion goods marketplace Tradesy has raised $67M more in a Series D funding round, according to the company. The funding was led by Foris Ventures, the family office of venture capitalist John Doerr. Tradesy is led by founder and CEO Tracy DiNunzio. The company sells pre-owned, luxury fashion products, many of which are worn only a few times.

Los Angeles 113

Los Angeles Funding Product Angel 113