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The other thing that struck me, is because it is only men, they tend to write with lots of testosterone. Their writing style, even for a mainstream publication, is they write with lots of testosterone. They write about the transmission, the brakes, and the suspension, and that creeps into all of their evaluations of cars.
We're a content curation platform, software-as-a-service for content, and we are focused on helping companies engage their customer more directly using content. Matt Kumin: When I was at Edmunds.com, we were looking at aggregation services. I ran that between 2001 and 2008, and then left to start what has become PublishThis.
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