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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". We started sending out the newsletter. everybody opted in.".

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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption.

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