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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Not necessarily in the shopping mindset. In my mind “the stream&# changes that equation.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Experienced and serial entrepreneurs in the content management space. I met a lot of really bright people that were passionate about and experienced in helping entrepreneurs build successful businesses.