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OpenX Names CFO, Chief People Officer

socalTECH

Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. Muhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer.

OpenX 100
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Currently offers 3mm books to over 5,000 higher education institutions in the US. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). We talked about the analogies between what NetFlix achieved in movies and whether this is relevant to the book market.