Convertro Taps Avedissian As COO
socalTECH
JANUARY 17, 2012
Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization. Avedissian also was at eHarmony. Zwelling is a successful serial entrepreneur, having successfully founded and sold such companies as EchoSign (acquired by Adobe) and YLighting, among others.
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