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Convertro Taps Avedissian As COO

socalTECH

Zwelling said that Avedissian is "the biggest hitter" in the area of attribution and media optimization. Avedissian also was at eHarmony. Zwelling is a successful serial entrepreneur, having successfully founded and sold such companies as EchoSign (acquired by Adobe) and YLighting, among others.

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VCs: Southern California Startups Not Just Content

socalTECH

Southern California's venture capital industry isn't just content and media, but is gaining a reputation for companies who "actually know how to make money,"--or so says Highland Capital's Richard de Silva. Now, he says he sees lots of second and third time entrepreneurs who "know how to play the game."

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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

In the bay area it’s quite common for the entrepreneurs starting a company to be developers or technologists who can build the first versions of their products. Entrepreneurs that start companies in LA are often focused on revenue and business models. That’s typically not the case in Los Angeles.

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