WTF is Traction? A 6-Step Relationship Guide to VC
Both Sides of the Table
AUGUST 8, 2009
It is code word for “I’m not ready to invest for whatever reason … I need more proof.. Tell them about what you’re up to in your business, show them your product or prototype, tell them your strategy, talk about the deals you’re working on and seek feedback. They hire key staff. They make progress.
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