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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. If marketing is not your thing, then you need to find a partner or outside expert to help you. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.

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5 Strategies Recommended For Successful Bootstrapping

Startup Professionals Musings

As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. They then ask me to help them find investors who can provide the funding they need. For directors, your credibility and their ability to help is at stake.