Both Sides of the Table

APRIL 10, 2016

My partner Greg Bettinelli (worth following on Twitter) was recently named by The LA Business Journal as the “ Top deal maker in Los Angeles in Venture Capital.” But his challenges only make us a better place, he’s pushed us to make sure we’re building systems to better track our markets and measure performance.

Venture Capital 150

Venture Capital Journal Invest Santa Monica 150

Jason Nazar

MAY 1, 2016

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. In these cases, your marketing efforts are meaningfully multiplied by the margin those customers will provide. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. In these cases, your marketing efforts are meaningfully multiplied by the margin those customers will provide. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

JULY 21, 2016

A version of this article previously appeared in The Wall Street Journal. As noted in What’s Real About Shark Tank , the show can give consumer product companies a significant marketing and revenue boost, as it did for one of my former students, Jeff Overall, Founder of PolarPro.

Entrepreneur 100

Entrepreneur Entertainment Technical Review Ideas 100