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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics. For example: a) What percent of your site visitors bounce before taking any action?

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). See what other startup mentors have to say about marketing tactics. For example: a) What percent of your site visitors bounce before taking any action?

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Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. If you have a consumer-oriented product, Shark Tank can act as a component of an effective PR campaign, driving by buyers to your site. For instance, startup Plated captured 45,000 email addresses in 120-seconds after appearing on the show.