Email Pricing Technical Advisors Technical Review 
Both Sides of the Table
FEBRUARY 25, 2010
We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. My co-founder and other management team members wanted us to hold off and see whether we could get the deal done at a higher price. I offered a second time to fund and even increased price a little bit.
Frank Addante
MAY 15, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Expert insights. Personalized for you.
301 
Let's personalize your content