Remove Email Remove SEM Remove Social Media Remove Writing
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Market Size. And influencers may help once or twice but ultimately nothing is free.

Startup 150
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. The media eats it up as they always need something to write about. Be unique, find free marketing opportunities and use social media to build your following.