Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena].
Let's personalize your content